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4 Things to Keep in Mind as You Are Designing Your Business Sign

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When it comes to your business, marketing is important. However, there are various types of ways that you can market your business, and some are more expensive than others. For example, TV advertising can cost quite the pretty penny, but various forms of print advertising are more affordable—and they may even be more effective. Store signs can be quite effective at luring in potential customers, but you need to make sure that you know how to make an impact with your sign. Here are four tips.

Make sure your sign is visible.

One of the worst mistakes that you can make with your business sign is to create a sign that is small and unclear. If people can't see your sign, then you aren't going to get traffic in your door. You will be losing customers if your sign is obstructed by power lines, buildings, trees, or even other business signs. Make sure that you are placing your sign in a location that a prospective customer will be able to see from any vantage point. To help it stand out more, consider different colors, fonts, lights, and positions.

Remember that less is usually more.

The more a customer has to read, the more difficult it is for him or her to process the message that you are trying to send. Overall, you want to make sure that you are prioritizing your message. To do this, you need to keep the word count to a minimum. Keep in mind that you can let your customers know more about your brand once they come through your door; you don't want to overwhelm them with your business sign.2

Don't forget that one size does NOT fit all.

No one person is alike, which means that everyone will perceive your sign differently. While one person may view a sign with words more favorably than images, another individual may prefer images over words. The same can be true with where the sign is mounted. While one person viewing a sign out of their right visual field may respond more favorably to a sign that is mounted on the ground, an individual viewing a sign out of their left visual field may prefer a sign mounted on a building.

Keep in mind that your sign is a piece of your overall marketing strategy.

As a business, your sign will be one of the first pieces of marketing material that you produce. As your brand and your overall message evolve, your signage will need to evolve as well. Just remember that your business signage is a way to make a good, solid first impression with potential customers.

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